隨著冰雪旅游、冰雪運動與冰雪文化的持續(xù)升溫，一個充滿活力的消費新業(yè)態(tài)——冰雪經(jīng)濟(jì)正在中國蓬勃興起。它不僅是全球游客休閑娛樂的新選擇，更成為拉動消費、促進(jìn)就業(yè)、吸引投資的強力引擎。中國冰雪產(chǎn)業(yè)如何實現(xiàn)從“冷資源”到“熱經(jīng)濟(jì)”的華麗轉(zhuǎn)身？讓我們跟隨中國外文局美洲傳播中心巴西籍記者馬小飛，一起探訪“冰城”哈爾濱，去尋找答案吧！

As the ice-snow themed tourism, sports, and culture continue to gain popularity, a dynamic ice and snow economy is rapidly booming in China in recent years. The ice and snow economy provides a new option for global travelers in winter. Furthermore, it has become a prominent driver of consumption, employment and investment.

How has China developed its ice and snow resources into a driver of tourist economy? In this episode, Filipe Porto, a Brazilian journalist at CICG Americas, travels to "Ice City" Harbin for the answers.